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Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

by Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer

ISBN 13: 9783658342203

Format: Paperback (251 pages)
Publisher: Springer Gabler
Published: 09 May 2023

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Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

by Tomczak, Torsten Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer,

ISBN 13: 9783658505769

Format: paperback
Publisher: Springer Gabler

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